Originally, the idea was to create a series of short videos that followed the Grind & Glory event, an “American Idol for rappers” contest that was being put on in the Bay Area by the DJ Project. But as we started filming, it became clear that there was a larger story taking place, one that is playing out in cities and towns all over the country – young, creative artists are using their music to make an impact and change what is happening in their communities. At this point, we felt compelled to alter our course and produce a feature-length story that could have a wider and deeper impact (for more information, check out the community engagement campaign that accompanies the film).

In the case of the Bay Area, the most notable issue is a cycle of violence that is destroying people’s sense of security, and a general feeling that things are spiraling out of control. Against this backdrop, the artists in Grind & Glory use their lyrics and beats to uplift their communities, and to provide a path out of that gloom and destruction. As one of the characters in the film says, “I’m trying to get everyone I know out of the hood. Everybody.”

Another important aspect of the project is that the film was largely shot and edited by a youth crew (aged 17-21). Because they are the same age as the rappers, the filmmakers were able to gain access and trust from the performers. This produces an incredibly honest and authentic look into artists’ lives, motivations, and aspirations.